It’s important to make sure that your Instagram Reels reach the right people. This can be achieved in several ways—and Instagram’s Topics feature is one of them.
Not entirely familiar with Instagram Topics? Here’s how the differ from hashtags and how to add them to your Reels.
What Are Instagram Topics?
When you add topics to your Reels, Instagram classifies them accordingly to show them to people who may be interested in them.
We can already hear you asking, “Isn’t that what hashtags do?”.
Topics differ from hashtags in a number of ways:
The appeal is that you’re more likely to enjoy the Reels shown to you based on the topics they were categorized in. With hashtags, users can add buzzwords and irrelevant phrases to try to get their content seen by more people. So you may end up seeing content you actually don’t care for because of keyword stuffing.
Topics offer a more focused approach to reaching the right audience.
How to Add Topics to Your Instagram Reels
TikTok’s For You Page shows you content you might enjoy based on what you already like. That’s similar to how topics work, so you want to add topics that will land you on the right people’s feeds.
Follow the steps below to add topics and increase your chances ofcreating viral Instagram Reels:
Your chosen topics won’t be visible on your Reel. There’s also no direct way to check the effectiveness of the topics you added, but that doesn’t mean you can’t try.
Play around with different topics to see how effective they are. Start by using the same topics in your Reels (ensure they’re in the same niche or related niches). Do this for a while to track their performance, then try a different set of topics and compare results. Take note of any changes in profile visits, engagements, and follows. This should help you gauge which topics and topic combinations yield the best results.
Ifyour Instagram Reels are not getting views, incorporating topics may help you get back on track.
Help Your Reels Get Discovered on Instagram
You’re probably doing the best you can to grow your Instagram account. Maybe you’re posting consistently, producing high-quality content, and everything in between.
If you’re into Reels, consider adding topics to increase the chances of getting them seen by people who might actually care for them. Just make sure you’re intentional about the topics you add if you want to see real results.
