How to Market Your Etsy Shop: 13 Useful Strategies
Mockup image byAnthony Boyd.Image edited by Ruby Helyer, author. No attribution required.
Overwhelmed with how to market your Etsy shop? Then you’re in the right place. There’s an increasing amount of people using Etsy to make passive income, so you need to set yourself apart from the rest.
We’ve compiled a list of the most useful strategies to help market your Etsy store. Whether you use all of them or just implement a few, you’re sure to notice the difference in your results.
1. Optimize Your Images
Your Etsy images should be 2700px W by 2025px H. Avoid putting important details too close to the edges, especially where the slider arrows appear in the middle edges of each image.
The more photos you provide, the better—customers want as many details about products as possible. Etsy allows you to add up to ten photos per listing, so you should use as many as it’s possible to. Show different angles of the product, size comparisons, color or style varieties, and customization options.
Aim to take clear, well-lit photos of your products. Addingprops to your product photographyhelps. And you can alsomake mockups using Photoshopfor digital items you can’t photograph.
2. Add a Video to Your Listing
As well as the ten images, you may also add videos to your Etsy listings. Videos appear when users hover over your product on search pages and become part of your image carousel on the product’s page. Videos entice customers and keep their eyes on your product for longer since most users watch the video on a loop.
If you’reselling a digital product, use your video as a quick tutorial of how the product works—this is great for customizable templates. You could use a video of your product being used, how it was made, or how it looks.
Etsy videos are muted and between five and 15 seconds long. Remember to optimize your video dimensions: 2700px W by 2025px H.
3. Research Etsy SEO
SEO (Search Engine Optimization) is important if you want to be found among other creators. You don’t need tobe an SEO expertto succeed with Etsy SEO, but knowing the basics helps.
you could use Etsy search results as basic SEO research to create long-tail keywords and see what people are searching for. There are also specific websites to help with Etsy SEO:
These sites help you with keywords, search volume, and competition for sales. Not only will this help optimize your SEO, but it can ensure you know what’s selling, so your shop provides what customers want.
4. Use All 13 Tags
Use long-tail keywords for the 13 tags when creating your Etsy listing (and yes, you should use all 13 tags). These listing tags appear at the bottom of every Etsy product listing to categorize the product, which overall helps with search visibility.
Don’t repeat phrases in these tags and be both broad and specific to find a large range of customers. Don’t be afraid to check out what tags your direct competitors are using, but don’t copy them all; mix and match a few bestsellers’ tags for similar products you’re selling.
5. Optimize Your Listing Title
Gone are the days when an Etsy product is titled with simply the product name. You should write your title in a way potential customers might search for your item.
Etsy titles are limited to 140 characters—this includes spaces and punctuation. Remove punctuation, it breaks up keyword phrases, stunting your product’s searchability.
The first words of your title are the most important. Use your most valuable long-tail keyword at the beginning of your title, then finish the 140 characters with other relevant keywords and search terms.
6. Share Your Products
Sharing your listings is the best way to market your Etsy products, even with great SEO on your side.
Under theListingstab inShop Manager, selectManage Your Listingunder any product, and chooseShare. This gives you the option to share an individual listing to Facebook, Twitter, or Pinterest alongside your description and image. You can also copy and paste your listing’s URL to make your own posts to share elsewhere.
If you’re using Etsy as aside hustle to make money, sharing your store with your friends and family is a great idea to get the word out.
7. Use Etsy Ads
Etsy is well known for its low fees. But if you want to increase the views on your products, use Etsy ads. You can find this tool under theMarketingtab on theShop Managerpage.
The minimum spend is $1 per day with a maximum of $25 per day. The price you choose reflects how often your product ads will display in high-visibility areas of Etsy.
Once you purchase Etsy ads, you may choose to turn them on or off and change the price you spend each day. Your Etsy stats will reflect how successful your ads have been, which will help you decide if they were worth the investment.
8. Renew Your Listings
This might be an arguable tip for marketing your Etsy shop as some sellers don’t believe it makes any difference, whereas others think it makes a large difference to their listings.
On yourListingspage, check the box of any listing you want to renew and then selectRenewin the options bar. This may or may not make any real difference, but it’s worth a try if your sales are dwindling.
9. Send Discounts for Your Products
If you’re ever guilty of buying things just because they’re on sale, then you’ll know it’s the same for your customers. You can apply shop or product sales on Etsy at any time to help entice buyers.
If you don’t want to put an entire sale on, you can set up discounts for your items. These discounts can be sent directly to customers who have added your product to their favorites or their cart but have not yet bought it. You can send discounts to say thank you for buying something; this can encourage customers to return.
10. Offer Free Shipping
Offering free shipping on products is more likely to make a sale, even if you add the shipping costs to your product price. Many people prefer to buy products with free shipping.
You can set up different shipping profiles for your listings for different countries. If it’s more expensive to ship abroad, you can have free domestic shipping but with a shipping cost to cover international postage.
11. Find Your USP
As with any type of creative, having a USP—unique selling point—will help people remember you and want to buy from you. This also works when selling products on Etsy. What makes your shop unique?
Your USP may be found in a color scheme and branding, sustainability, providing free gifts like stickers with every purchase, or a specific tone of voice in the writing on your shopfront.
It’s up to you what you push as your USP. Think about what sets your shop apart from the thousands of others. Your USP could also be the specific product you sell.
12. Niche Down
While Etsy promotes handmade products, you can sell digital items, print-on-demand apparel or art, or vintage items. The best way to find success in your shop is to find a niche.
Want to make products about music? That’s great, but even music is vast. What genre? What products? Etsy is flooded with sellers listing music products. If you want to sell rock music logos engraved onto beer glasses and nothing else, that would make a great niche.
A shallow niche helps people find your products with direct search results. It also displays expertise in your field and people know what to expect when they buy from your shop.
13. Check Your Stats
If you’ve implemented the previous 12 strategies, how do you know what works? By checking your stats.
Etsy’sShop Managerpage has plenty of options to help you understand how your efforts translate into views and sales. Go to theStatstab and explore how customers have found you, your conversion rates, and popular search terms used. Use that data to improve your marketing and get your numbers up.
Let Your Etsy Shop Shine
Etsy is a great marketplace to sell your products, whether you make things by hand, sell vintage items, or dropship products globally. Selling on Etsy isn’t just a case of uploading your listing and leaving it, you need to strategize your marketing to find customers. These tips will certainly help you on your way to having a bestselling Etsy store.
you could easily generate income from your graphic design work. Here are the best places to sell.
Now, I actually finish the books I start.
These plugins will make you wonder why you used Photoshop in the first place.
Your iPhone forgets what you copy, but this shortcut makes it remember everything.
You can block out the constant surveillance and restore your privacy with a few quick changes.
Don’t let aging hardware force you into buying expensive upgrades.
