Prepare your inbox, Gmail’s awful political spam experiment starts now
You don’t have to look far to be able to findsomethingin the news worth feeling incredibly frustrated about, and earlier this summer we caught wind of one particularly egregious-sounding project Google was cooking up. While millions of us rely onGmail’s generally excellent spam filtersto keep our inboxes free from distraction, Google decided that it wasn’t actually comfortable with how good Gmail’s filters had gotten at blocking political spam en masse, and shared a system that wouldwhitelist political bulk senders, ensuring their messages got through. After gettingthe FEC’s nod of approval, that system is finally set to begin testing this week.
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The company says that it intends to “test whether these changes improve the user experience” but we sort of feel like we could answer that right now and just save a lot of money and time.
In the end, we’ll probably just slam on that “unsubscribe” button the moment it appears, but that doesn’t make this any less of a frustrating development. Clearly, Google’s trying to find some neutral middle ground here, but when one of those sides is labeled “bulk email senders,” maybe taking sides isn’t a bad thing, after all?
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