Samsung drops the ‘Z’ branding from foldables, since Russia ruined it
Samsung loves some good alphabet branding, and after the release of the inaugural Galaxy Fold in 2019, the company consolidated its foldable lineup under a new series:Starting with the first Z Flip, Galaxy Z became its umbrella for every phone that folds, just like Galaxy S designates flagships, and Galaxy A signals the presence of budget/mid-range devices. Here in 2022, though, the letter Z has taken ona bit of an ignoble new meaning. Samsung now seems to be backing away from its Z foldable branding — very probably due to its association with Russia’s recent military aggression.
Sign up forfree
Forgot your password?
Create an account
*Required: 8 chars, 1 capital letter, 1 number
By continuing, you agree to thePrivacy PolicyandTerms of Use.You also agree to receive our newsletters, you can opt-out any time.
We haven’t yet seen any Samsung statement regarding this shift, but we’ve reached out to the company for comment. Even with nothing official, it’s not a huge leap of the imagination to wonder if current geopolitical events might explain it. If you haven’t been following withwhat’s wrong with the letter Zall of a sudden, it’s being painted on Russian military units during theongoing invasion of Ukraine, presumably to help Russians distinguish themselves from Ukrainian units. Somewhere down the road, it evolved into a pro-invasion propaganda symbol used by both the Kremlin itself and Russian sympathizers.
Samsung is among the companiespulling out from its business in Russia as a result of the invasion, so it would make sense if the company wanted to distance itself from symbols that are being tied to pro-war sentiment. We’ll update this post if we hear back from Samsung with more information about this rebranding.
Carriers get the upper hand
From faster storage to better speakers
Google’s made several improvements over the years
Pixel 10 Pro XL charges faster wirelessly
Things get red hot for Magenta
What’s new? A lot
