T-Mobile’s April Fools joke is about as subtle as its ‘new’ color
The last two years have seen most technology companiescancel their usual roundof April Fools gags and goofs, what with the current state of the world. And as much as it’s hard to argue that everything is “back to normal” just yet, one thing seems inevitable: we’re getting some jokey press releases over the next few days. Even before the clock strikes midnight, T-Mobile is ready to reveal the first gag of the year: a brand-new hue for its branding.
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In all honesty, this whole goof is good for a laugh. T-Mobile’s press release hereisa pretty funny way to poke fun at how tech companies make every little change into the most dramatic moment possible. If you happened to sit through this morning’s OnePlus 10 Pro launch event, you know exactly how over-the-top this branding can often get. The video announcement doubles down — it’s almost Apple-esque in how it parades how much this rebrand means to the company.
But consider this new shade of magenta to be your warning shot: April Fools' Day is back this year. With all those pent-up jokes from the last two years, you might want to look twice at anything you read on the internet over the next 48 hours.
Stop me if you’ve heard this one before
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