Summary
The Influencerseason 1 is a Korean reality show that premiered onNetflixon August 6. The social survival game wants to show how far social media personalities will go for fame. It provides a bleak assessment of humanity and how people seek attention. The series features 77 of Korea’s most famous social media influencers across all social media platforms, including Afreeka TV (South Korea’s Twitch version), TikTok, YouTube, and Instagram.After the successful debuts ofPhysical 100andSingles Inferno, the streaming giant cast some popular Gen Z TikTokers to compete for “the best influencer” title.
The Influencer’s contestants will work on different tasks, hoping to go viral. This new Korean reality show will see the participants create the perfect picture and dish out likes and dislikes to their fellow contestants. The focuswill be on their buzzworthiness, impact, and presence as the cast members compete for the top spot- all will attempt to last until the end. Most of these influencers gained fame by leveraging their online presences to promote brands and a certain lifestyle. Here’s everything we know aboutThe Influencerseason 1, including the latest news, release date, cast, and trailer.

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The Influencer Season 1 Latest News
What’s New
Netflix released the first episodes ofThe Influencerseason 1 with an incredible cast ready to take the entertainment game to the next level. Social media influencers will engage in some of the weirdest tasks, anduncomfortable methods will be applied during these challenges.The Influencer’sformat is designed to provoke and garner attention.
The female participants will dance provocatively and wear extremely revealing clothes to attract more followers. This element of the series is causing a ruckus, especially in Korea. Some feel like theshow has pushed the limits a little bit too far. However, as for the influencers, with a total fandom of 120 million, the aim is to become even more influential. They will do almost anything to achieve that.

The Influencer Season 1 Release Date
It Premiered On August 6
The Influencerdebutedon Tuesday, 6, 2024. Netflix released the first four episodes and will drop the rest later in August. It hasa similar style toSquid Game: The Challengebut with YouTubers, TikTok stars, actors, and everything in between. Every single star will have a chance of winning 300 million won (around $220,000 USD). Netflix announced that a grand total of seven episodes would be released in batches.
Episodes 5 -7
August 13
Additionally, these individuals will undertake different challenges that test their levels of influence in their respective social media spaces. The contenders will flaunt their social media statuses to try and outdo their peers, hoping to emerge at the top. In the end, the ultimate influencer will win the grand prize whenThe Influencerseason 1 comes to an end. Lee Jae-seok created the series - he said that he decided to try this concept since it seemed interesting,especially for people who are intrigued by social media culture.
The Influencer Season 1 Cast
There Are Some Famous Faces
The Influencer has77 cast members. Similar toPhysical: 100,this Netflix hit series has a range of athletes, beauticians, drag queens, rappers, gamers, fitness instructors, dancers, and more. The eclectic contestants are competing to resolve an argument centered on which social media platforms and genres require a great deal of creativity.
That includes Risabae, a beauty YouTuber and formerPhysical: 100contestant, and BTS J-Hope sister, Mejiwoo. Risabae isn’t the onlyPhysical: 100cast member on the show, with Shim Euddeum andJun Tarzan participating onThe Influencerseason 1. Other individuals involved in the social experiment are Youngalnam, an English educational YouTuber, and Ssoyoung, a mukbang YouTuber.

The Influencer Season 1 Trailer
What To Expect On The Series
InThe Influencertrailer, there are Korean celebrities like Jin Yong-jin, Daedo Library, and TikToker Xiajiu,who has a whopping 27.5 million followers. Every participant has an electronic tag around their neck.The Influencercontestants were introduced with each wearing a digital necklace showing the number of followers each individual has on their popular social media platform. That ranges from 27 million to 17K followers (viaNetflix K-Content). The series will use the following count to see each individual’s value, with the most influencing person winning the cash prize inThe Influencer’sfinale.
Therefore, the competition will be fierce, with contestants wearing fancy costumes and shaving their eyebrows - emotions run highas some cast members burst into tears when the tasks get challenging. These contestants will be reduced to financial figures based on their fame, thus turning this experiment into digital branding. The tactics are ruthless. In this show, a couple of incredible hierarchies will be in the mix.

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YouTubers will look down on TikTokers because they don’t understand the short-form content vibe. It will be interesting to see these parameters and whether the content will seem authentic or pretentious. With the global success of shows such asPhysical: 100,The Influencerwill be an interesting survival series with the cast members overcoming all the obstacles to take the money home.

The Influencerseason 1 episodes 1-4 are available for streaming on Netflix.
Source:Netflix K-Content/YouTube
The Influencer
Seventy-seven of South Korea’s top social media influencers compete in a high-stakes survival game show where the ultimate goal is to prove who holds the most influence. Contestants face a series of intense challenges designed to test their ability to create viral content, strategize, and captivate audiences, all while vying for the title of the best influencer.