Google made waves in the tech world when it announced Pixel Pass in 2021—bundling a Pixel phone with subscriptions to popular Google services like YouTube Premium, Google One cloud storage, and more. For just one monthly fee, it seemed like an amazing value.
But less than two years later, Google announced it was discontinuing its Pixel Pass subscription service as of June 16, 2025.
Why Google May Have Discontinued Pixel Pass
Google’s announcementto discontinue itsPixel Pass subscription servicemay have come as a disappointment to users who had come to appreciate the bundle of hardware, services, and features that it offered. While Google didn’t offer much explanation behind its decision, there are some possible reasons why the Pixel Pass likely wasn’t working out for Google.
For starters, the Pixel Pass might have been a bit confusing for customers. It bundled together a Pixel phone with the promise of an upgrade every two years and Preferred Care coverage, with subscriptions to Google One, Play Pass, and YouTube Premium. That’s a lot of goodies in one package! While it seems like a good value, it’s not as straightforward as just buying a phone. People may not have been getting what they were signing up for.
The Pixel Pass may also not have given people enough flexibility. You had to commit to a two-year subscription for the whole bundle. But not everyone wants or needs all those services. Folks should be able to customize their phone plan and subscriptions. The all-or-nothing Pixel Pass felt too restrictive for a lot of customers.
Finally, the Pixel Pass may not have ended up making financial sense for Google. The company may have been losing money bundling all the subscriptions together. The margins probably just weren’t there, especially as phone and subscription prices keep rising. Discounts are nice, but not if they burn through your profits.
So, in the end, the Pixel Pass was a cool idea in theory, but maybe simpler and more transparent phone plans are the way to go. We’ll see what other creative subscription offerings Google dreams up next.
How Does Google Ending Pixel Pass Affect Existing Subscribers?
If you’re still within your two-year contract, don’t worry—you’ll continue receiving all the Pixel Pass benefits until it expires. That means you’ll keep your Pixel phone, and get mobile service discounts, extended warranty coverage, andsubscriptions to services like YouTube Premiumand Google One.
Once your contract ends, you’ll have a few options. Google will email you with the details, but here’s a quick rundown of what to expect:
Goodbye to Google Pixel Pass
The Pixel Pass bundle has gone away. Moving forward, you’ll have to manage your phone, service plan, and subscriptions separately. It’s not the end of the world, but it does require some annoying manual unlinking on your part.
The good news is that if you really liked the Pixel Pass bundle, you get to keep all the benefits for the full two-year term you already signed up for.
