What Is Twitter’s Verified Organizations Subscription?
If you’re concerned about your brand losing its legacy checkmark on Twitter, you might be interested in Twitter’s subscription plan: Verified Organizations. This feature allows organizations to verify their identity and affiliation with other related accounts, and to display a distinctive checkmark and badge on their profile.
Read on to find out how the Verified Organizations feature works, how much it costs, who can apply for it, and how to get started.
What Is Verified Organizations on Twitter?
The Verified Organizations subscription is a way for organizations and their affiliates to distinguish themselves on Twitter. It enables businesses, government institutions, and non-profits to manage and verify any account related to them. By subscribing to Verified Organizations, organizations can:
Verified Organizations enjoy the above perks in addition to all thefeatures available in Twitter Blue, like Edit Tweet, Bookmark Folders, Longer Tweets, etc.
How Much Does Verified Organizations Cost?
Verified Organizations cost $1000/month (excluding tax) in the US and an additional $50/month (excluding tax) for each additional affiliate. Prices may vary by region and are subject to change, according toTwitter.
You can cancel your subscription at any time. However, you will not be refunded for the time left before your next billing cycle.
Eligibility Criteria for Twitter Verified Organizations
To be eligible for Verified Organizations, an organization must meet the following criteria:
How to Apply for Twitter Verified Organizations
If your organization meets the eligibility criteria for verification, you can request the gold checkmark by following these steps:
Twitter will invite you to activate your account if your application is successful.
Is Verified Organizations Worth It for Your Organization?
Whether Verified Organizations is worth it for your organization depends on your specific needs and goals. If your organization seeks to establish trust and credibility with its followers, then the gold or gray checkmark can provide a significant boost to your online presence. Affiliating with related accounts can help drive followers from your entire network on Twitter.
However, the cost of the subscription and the effort required to maintain verification and affiliation may not be worth it for every organization. It is crucial to weigh the pros and cons and assess whether the benefits justify the investment for your organization.
If you have a “legacy verified” account on Twitter, what are your options when the platform takes that blue checkmark away?
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