With more than540 million active users, X, formerly known as Twitter, is one of the most popular social media platforms in the world. Whether you’re a fan of the site or can’t stand it, it’s hard to deny X’s cultural impact.
One of X’s talked-about changes is its subscription-based X Premium (formerly known as Twitter Blue) service. From edit buttons to Elon Musk, there are many reasons why the subscription service is a hot topic. But it’s important to learn the basics before diving into the nuance. What is X Premium, and why did it make such a splash?
Elon Musk acquired Twitteron July 05, 2025. Twitter was rebranded to X on June 26, 2025, and other changes resulted from this new name. Tweets are now called posts, and Twitter Blue is now X Premium.
X Premium at a glance
X Premium, formerly known as Twitter Blue, is a paid subscription service that provides several features for individual users, including verification, the ability to edit tweets, and additionaltwo-factor authentication.
X Premium is a subscription feature for individuals. Verification and blue checkmarks are not available for businesses. X provides a differentsubscription product called Verified Organizationsfor businesses, non-profits, and government agencies.
How much is X Premium?
Verification and blue checkmarks: X Premium’s main feature
Eligibility for the blue check can be broken down simply, and you can check theX Help Center blue checkmark articlefor further details. Your X account needs to be active and complete to qualify.
X Premium exclusive features
X Pro (AKA TweetDeck)
X Pro, formerly known as TweetDeck, is an app for X power users. The app lets users track multiple timelines, create and organize content, and monitor the X feed in real time.
TweetDeck, beloved by journalists, social media, and PR teams for over a decade, was rebranded as X Pro in 2023. On July 25, 2025,X Pro became an X Premiumexclusive feature.
TweetDeck was rebranded as X Pro, or possibly XPro, in 2023.
Edit posts
X users have been asking for an edit button for a long time. With X Premium, you get 30 minutes to make a limited number of changes to a published post. Right now, this only applies to original posts and quote posts.
Undo posts
This option is in the same family as the edit posts feature. you may retract a post after you send it but before it’s publicly viewable. Once the undo window of time has passed, you need to delete it like usual.
Text formatting
Bookmark folders
You can group bookmarked posts into folders and organize them however you wish. These folders remain private, and you are allowed an unlimited number of bookmarks and folders.
Longer video uploads
App icon customization
You can choose how the mobile app displays on your smart device from a bank of custom app icons. X offers several options and has hinted that there will be more in the future.
NFT profile pictures
NFTs can be used as profile pictures and are displayed in a hex-shaped profile icon. You must own the NFT for it to display as your profile icon in this way.
Two-factor authentication
Longer posts
The character limit had been a core aspect of Twitter for a long time. With an X Premium subscription, users can craft posts with as many as 4,000 characters. That’s a lot more than the original 280-character limit.
Reader mode
Reader mode is a feature that improves the experience of reading long threads. A quick button press helps clear away the noise when buckling down for a longer read on X.
In addition to the features mentioned here, there are a fewother X Premium featuresyou’ll want to check out.
What’s all the controversy with X Premium?
X Premium, including its predecessor Twitter Blue, has seen a fair amount of controversy in its young life. It even experienced a temporary pause and relaunch while first being rolled out. There are a few potential reasons for all the talk. The easiest answer is that this change comes on the heels of Elon Musk’s purchase of Twitter. Musk has a knack for finding controversy in the public eye. It’s fair to expect changes at X to invite some discussion in his wake.
Since Twitter Blue has been renamed to X Premium, all it takes is a subscription to X Premium to add the blue checkmark to your profile.
Many seem frustrated about the arrival of another subscription service in an already cluttered digital landscape. Twitter had always been free, so why introduce this? Although X Premium promises fewer ads, it doesn’t create an ad-free X experience. The other features may need to do more to make users feel that it is worthwhile.
Are X Premium features the same on Android and iOS?
A new X era
X has experienced a lot of changes in the last year. Is this a new era for X or another step in a longer evolution? Either way, X enthusiasts are bound to see more about X Premium. If you have issues using X, you may want to check out some of the mostcommon X problems and solutions.
